This Playbook is a guide for the leadership of Alliance for New Nigeria. It serves the purpose of shaping the narratives of the party at all times.In order to ensure that there is consistency of expression and views from all spheres of its leadership, the content of this Playbook shall be though a guide but a must to follow.
Users of this Playbook therefore shall be persons saddled with the responsibilities of representing the interest (s) of the party, and those who have been given such mandate as to speak in situations where the party is required to make any form of communication regarding but not limited to the position of the party on matters concerning it or its members or its leadership or Nigeria.
The words and expressions of this playbook though not prescriptive to the extent that it limits the creativity of its users, but it deemed necessary that the adherence to the provisions therein shall be to the advantage of the user and also to the overall benefits of Alliance for New Nigeria.
Tone of Voice
Choice of Words
A critical aspect of communication is the Tone Of Voice (TOV).
Therefore it is the aim of this Playbook that the user so mandated shall pay close attention to this section of the Playbook with particular attention on the possible different situations that can demand reference and are here cited though not exhaustive. Situations such as:
- Campaign on Broadcast Media
- Face to Face to campaign
- Stakeholder engagements
- Stakeholder engagements
- Media Interview
The overall TOV in communicating and representing the Alliance for New Nigeria must be that of:
The TOV will never be:
- Name calling
The Alliance for New Nigeria is a political party that has emerged as a result of the necessity of time with a single message of HOPE.
It is a party with a difference and a focus on seeing a NEW NIGERIA emerge.
Where the pursuit of HAPPINESS is achievable
Where JUSTICE is neither delayed nor denied
Where there is RESPECT FOR HUMAN LIFE
Where there is DIGNITY OF LABOUR and JUST REWARD
Where our DIVERSITY becomes STRENGTH and OPPORTUNITIES abound
Where the FUTURE of the YOUNG is SECURED and the LEGACY of the old is PRESERVED
Where LOVE REIGNS SUPREMEDownload the creed
WE, US, OUR rather than I
In the communication, the user of this Playbook shall observe to speak in the ‘collective’ and as a voice of theirs. Every expressions never be personalised. The use of “I” therefore shall be discouraged as much as possible. Rather it will be advised that the word “WE” be used instead.
The need for this is to give strength to the narrative and to drive home the point that government and leadership is REPRESENTATIVE and that the collective will of the PEOPLE is greater than that of any INDIVIDUAL.